Shapes Alive!

Although drivers garner all of the attention, perhaps the most radical change in the golf industry over the last five years has been the evolution of putter head designs. Ever since the 2-Ball putter revolutionized the market, companies have experimented with every size and shape imaginable to create the one putter everyone must have.

Similar to driver technology, the goal in putter design is to move the weight back and low in the head and to increase the moment of inertia. Although every putt skids initially upon contact, moving the weight back and low reduces the amount of skidding and promotes over spin sooner, resulting in a truer roll. By increasing the moment of inertia, the putter head twists less on off center hits, resulting in a straighter, more accurate putt.

Every manufacturer uses a different method to move the weight around, whether it is an overgrown mallet, a ring around the back of the putter, or weight ports on the heel and toe. Ultimately, the goal is the same: move the weight away from the contact zone to maximize performance. Come check out our wide selection of putters and find the magic to improve your game.

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